For transparency, I am not a fan of Kristi Noem. She has been lukewarm in her conservatism. She fluctuates between being a bold maverick and a milquetoast politician. She’s mediocre in most ways and it disgusts me that she’s being considered for Vice President.
But if there’s one thing she’s good at, it’s delivering her strong endorsement for a dental company:
I love my new family at Smile Texas! The video says it all, and I am so grateful for their help fixing my smile for me. 😊🙌🏼😊 pic.twitter.com/z2kTmiY8td
— Kristi Noem (@KristiNoem) March 12, 2024
Look, I don’t begrudge anyone making a buck, nor do I see anything wrong with politicians expressing their views about companies they like as long as it’s done within their unique constraints as public servants. Donald Trump did it regularly. But this seems a bit excessive and, frankly, quite cringeworthy. Hopefully it’s a family friend or something because if there’s no underlying reason to promote this company other than that they asked her to, then that’s embarrassing.