Kanya West is upset, and rightly so. The woke shoe company Adidas is questioning the relationship they have with the controversial unwoke rapper following his appearance with a “White Lives Matter” shirt. According to Fox Business:
Kanye West’s partnership with sportswear manufacturer Adidas is “under review,” the company said Thursday and the star is not happy about the decision.
In a profanity-laced Instagram post, West scrutinized the sports retailer and claimed they “stole” his designs, according to TMZ.
“F—K ADIDAS,” West said in the since-deleted post to his nearly 18 million followers.
“I AM ADIDAS,” he added. “ADIDAS RAPED AND STOLE MY DESIGNS.”
The German sportswear giant, which is the largest sports clothing manufacturer in Europe and the second largest in the world behind Nike, has maintained a business partnership with West to produce his Yeezy product line.
However, the company announced the review days after West wore a “White Lives Matter” shirt at a Paris fashion show and after he called the Black Lives Matter movement a “scam” on social media.
“After repeated efforts to privately resolve the situation, we have taken the decision to place the partnership under review,” Adidas said in a statement, according to Reuters. “We will continue to co-manage the current product during this period.”
The raging cancel culture that follows celebrities who do not toe the radical progressive line is powerful. Hopefully West has the guts (and the cash) to turn this around and expose cancel culture for what it is.